New research shows how memes strengthen conspiracy communities

27 January 2025

Emily Godwin and collaborators Dr Brit Davidson, Dr Tim Hill and Prof Adam Joinson have published the findings of a groundbreaking study looking at the cultural function of memes in online communities. They find memes play a significant role in strengthening online conspiracy communities.

‘Internet Memes as Stabilisers of Conspiracy Culture: A Cognitive Anthropological Analysis’ has been published in the journal Social Media + Society.

Read more about the study here