How internet memes shape misinformation and political beliefs
1 April 2025
The power of memes lies in their ability to distil complex ideas into instantly recognisable forms. Simplification becomes problematic when memes portray distorted or misleading views of reality - and conspiracy theories prove especially adaptable to the meme format
In this article, based on her work analysing of hundreds of memes from COVID conspiracy communities, Emily demonstrates the power internet memes have to spread misinformation and influence political views and attitudes.
She provides useful pointers for what to think about before you click share.